Insights

In 1956, a group of researchers at Dartmouth named machine intelligence and embedded a point of view in the word they chose. “Artificial” means substitute. It means replacement. Sixty years of enterprise AI strategy has followed that framing and mostly asked the wrong questions as a result. Engelbart saw it differently in 1962. So does 36ARC.

The AI transformation narrative demands reinvention. But regulated industries can’t reinvent the business model. The loan is still a loan. The real problem was always operational, and the market keeps mislabelling it. A vendor-neutral look at the category error costing enterprises the most.